White Labels

My role

Product Designer (UI/UX)

Project

Creating and adapting components

Timeline

Apr - Aug 2023

Tools Used

Figma, Jira, Adobe Photoshop, Illustrator,
Optimal Workshop, Miro

From the main platform, white labels were created for client companies. I worked on aligning the platform with the client company's brand and identity. Two versions of the white label were created, for Dasa and Sesi.

DISCOVERY

UX process

In the discovery phase, it was crucial to understand each client's unique needs and brand identity. For Dasa and Sesi, this meant a deep dive into their brand guidelines and commercial objectives. We then identified the main elements that needed to be incorporated into the white label versions of the platform. This UX process ensured that the designs were not only visually aligned with the clients' brands, but also met their functional requirements and user expectations.

Designs

The goal was to adapt the components to the brand's style while maintaining an intuitive interface. The results are functional and simple apps.

Sesi Fit App

Nav App

350+ Figma components and variants

The design system was built in Figma to keep consistency throughout the platform

What made it work

The success of Dasa and Sesi's white label projects can be attributed to several important factors:

Brand Alignment: Designs seamlessly integrated with Dasa's and Sesi's brand identities.
Consistent Design: Utilised a Figma-based system with 350+ components for uniformity.
User-Centred: Focused on intuitive and functional user interfaces.

Águilis

I enjoyed working on this project because it allowed me to creatively align various brand identities with a consistent, easy-to-use design. Creating a consistent design system was a rewarding experience.

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